Djanira

Which are you? A Business Owner or a Service Provider?

Have you ever stopped to ask yourself this question? Because, let me tell you, there is a big difference between providing a service in exchange for payment and actually being a true business owner. Many of the therapists, healers, consultants and oth... Read >

Do Your Prospects Know They Need You?

Lately, I’ve noticed many of the small business owners I meet seem to be running into a similar problem. See if this sounds familiar. • You are skilled and talented professional who offers remarkable services. • Your business has the potential to help... Read >

10 Key Benefits of Having a Clear Niche

Often business owner’s view selecting a niche market as narrowing their sales or cutting into a profit margin, so they back away from it. This view is totally understandable but actually quite misplaced. The truth is that a niche market is a key componen... Read >

How to Make Sure Your Small Business Newsletter is Well-Received

One thing I’ve noticed in working with service-oriented small business owners is many of you are weary of sending out email marketing, such as newsletters. You’re worried people with think you’re a pest. You may be concerned that your small business n... Read >

What to Include in Your Email Newsletter.

So you’ve decided your small business could benefit from having a newsletter. Good decision! As I’ve shared with you before, I strongly believe a newsletter is one of the best tools you can use to market and grow your small business. In my experien... Read >

10 Reasons to Have a Newsletter for Your Small Business

In speaking with clients and attendees at my workshops, I’m often asked if newsletters are a waste of time. They want to know if taking time away from their business to prepare, write, and send a newsletter will result in any new clients or projects. Wi... Read >